https://ojs.unitas-pdg.ac.id/index.php/JRP/issue/feed 2025-02-17T04:08:17+00:00 Widya Rahmawati widyaretailunitas@gmail.com Open Journal Systems <p>Jurnal Manajemen Retail (JUMARI) is a publication media for research results, studies and thoughts published by the Retail Management Study Program, Faculty of Economics and Business, Tamansiswa University, Padang. JUMARI publishes scientific works in the fields of Science, Economics and Business, Industrial Systems and Techno-Economics (SEBSITEC) which include Management Science, Retail Management, Financial Management, Digital Marketing, Retail Human Resource Management, Retail Service Marketing, Retail Operational Management, Media Planning and Advertising, Retail Business Processes, Business Intelligence, Supply Chain Management, Business Information Systems, Customer Relationship Management, Strategic Management, and Startup Business. This journal will be published twice a year, namely in February and August through a review process from expert reviewers in the relevant fields.</p> <p>&nbsp;</p> https://ojs.unitas-pdg.ac.id/index.php/JRP/article/view/1132 2025-02-12T03:41:32+00:00 Dinda Kurnia Putri Megaputrinolasary01@gmail.com Mega Putri Nolasary Megaputrinolasary01@gmail.com Fanny Wulanda Megaputrinolasary01@gmail.com Dwi Fuji Wahyuni Megaputrinolasary01@gmail.com

<p>Tujuan penelitian ini adalah untuk mengetahui pengaruh kreativitas dan inovasi produk terhadap keunggulan bersaing pada <em>Coffee Shop</em> di Kota Padang. Penelitian ini menggunakan metode penelitian kuantitatif dengan jenis penelitian kuantitatif deskriptif. Pengambilan sampel dilakukan dengan teknik <em>sampling jenuh</em>, dengan jumlah responden adalah 78 responden. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Berdasarkan hasil regresi linier berganda yang di olah menggunakan SPSS versi 25.0. hasil penelitian dengan taraf signifikan 5% ditemukan bahwa: (1) kreativitas tidak berpengaruh secara signifikan terhadap keunggulan bersaing, (2) inovasi produk berpengaruh secara positif dan signifikan terhadap keungggulan bersaing, (3<em>) </em>kreativitas dan inovasi produk secara simultan berpengaruh terhadap keunggulan bersaing. Hasil koefisien determinasi sebesar 68,8% sedangkan sisanya 31,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.</p>

2025-02-12T03:40:58+00:00 ##submission.copyrightStatement## https://ojs.unitas-pdg.ac.id/index.php/JRP/article/view/1137 2025-02-17T04:08:17+00:00 Lenawati Saleleusik saleleusiklenawati@gmail.com Widya Rahmawati widyar207@gmail.com Chairun Amallia chairun1107691@gmail.com

<p>This study aims to determine and analyze how much influence Online Promotion through the Miss VIP application and price perceptions have on purchasing decisions at Miss Glam Gunung Pangilun Shop, Padang City. The research method used is quantitative with a descriptive approach with a sample of 100 respondents using purposive sampling technique. The instrument used in this study was a questionnaire. The data analysis technique is multiple linear regression obtained Y = 9.540 + 0.333X1 + 0.924X2 + e. based on the t test analysis conducted, it is found that Online Promotion through the Miss VIP application (X1) has a positive and significant effect on purchasing decisions at Miss Glam Gunung Pangilun Shop in Padang City, then Price Perception (X2) has a positive and significant effect on purchasing decisions at Miss Glam Gunung Pangilun Shop in Padang City. The results of the F test prove that Online Promotion through the Miss VIP application and Price Perceptions together have a significant effect on Purchasing Decisions at Miss Glam Gunung Pangilun Shop in Padang City. The results of the coefficient of determination test get an Adjusted R-Square value of 36.7% and the remaining 63.3% is explained by other variables not included in this study.</p>

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